Augmented Reality Applications in Business

Companies are currently introducing Augmented Reality as an external contribution to the market. Companies that deal with AR have mostly been dealing with developing an environment or device for AR consumption and releasing their product into the market. Recently I’ve been exploring ways that AR can increase efficiency and push the bottom line from the inside out.

Can Augmented Reality be beneficial to businesses if applied internally?

Thus far, we’ve discussed ways that AR applications in education, medicine, and gamification, but there are many more applications that aren’t quite that abstract. For instance, an interior designer can potentially use Augmented Reality to overlay their designs on their client’s space. We’ve all spent a fair amount of time watching Love It or List It! and Property Brothers getting blown away at their 3D mockups that they show their clients, but what if these clients could see it to scale?

Let’s Dig A Little Deeper

Recently I’ve been learning about Design Sprints, Agile, and Scrum techniques. When we simulated a design sprint in class, I noticed that we ended up going through a lot of sticky notes, sketch paper, and markers. What if a team of employees used an AR overlaid Scrum board for their process. Furthermore, a digital copy of the Scrum board could make it easier for all parties involved to be able to reference the scrum board at will.

While Scrum and Agile techniques currently increase efficiency and productivity in groups, they create a lot of necessary waste. Wouldn’t it be cool if we could use AR to make an efficient process more efficient? I think so…